How I Work — A Proven Process for Digital Projects

For over 10 years I have worked as a freelance AI Engineer and Software Engineer. During this time I have developed a process that has proven itself for projects of all sizes: structured, transparent and results-oriented.

Every project goes through five clearly defined phases. Depending on scope and complexity, phases can be run iteratively or adjusted.

Phase 1: Analysis — The Foundation for Success

Before we design or develop, we understand the “why”. In this phase I analyze together with you:

Your business goals: What should the website achieve?
Your target audience: Who do you want to reach?
The competition: What are your competitors doing — and how can you stand out?
Existing content and systems: What can we use, what needs to be new?

Outcome: A clear requirements document serving as the shared foundation for the entire project.

Phase 2: Concept — Structure and Strategy

Based on the analysis, I develop the content and structural concept:

Sitemap and information architecture: What pages are needed, how do they connect?
Wireframes: Structural sketches of each page without visual distraction
Content planning: What content is needed, what already exists?
SEO strategy: Keyword research and structural optimization from the start

Outcome: An approved concept that forms the blueprint for design and development.

Phase 3: Design — Visual Creation

Now it becomes visible:

Moodboard and style tile: Aligning direction and atmosphere
High-fidelity screen designs: Pixel-perfect design of all relevant pages and states
Responsive design: Optimization for all screen sizes
Interactive prototype: Clickable prototype in Figma for realistic testing

Outcome: Approved screen designs showing exactly what the final website will look and feel like.

Phase 4: Development — Clean Implementation

The design is translated into code:

Setting up the development environment: Angular/Astro/Vue.js/React with Tailwind CSS
Component development: Reusable building blocks following atomic design principles
Content integration: Importing and formatting content
Responsive testing: Ensuring functionality on all devices
Performance optimization: Core Web Vitals, image optimization, caching

Outcome: A fully functional website on a staging server.

Phase 5: Launch & Support — Going Live

The final step:

Quality assurance: Thorough testing of all functions, links and forms
SEO finalization: Meta tags, schema markup, sitemap, llms.txt
Deployment: Upload to the production server
Handover: Documentation and training
Support: Ongoing maintenance, updates and optimization as needed

Outcome: A live, performant website with the security that you won’t be left alone.

Project Timeline at a Glance

Analysis (1-2 weeks) — Define goals, assess current state
Concept (1-2 weeks) — Structure, wireframes, content plan
Design (2-3 weeks) — Screens, prototype, feedback rounds
Development (3-6 weeks) — Coding, testing, integration
Launch (1 week) — Deployment, QA, handover

Total duration of a typical project is between 8 and 14 weeks.

Frequently Asked Questions About the Process

Can I adapt the process to my needs? Yes, every phase can be tailored to your project’s specific requirements. Not every project needs all phases to the same extent.

How involved am I as a client? I believe in close collaboration. During analysis and concept phases we meet weekly. During design and development you receive regular updates and can comment on progress.

What happens after launch? I offer ongoing maintenance and support — from technical updates and content changes to performance optimization.

Design Process